Campaign Quick Tips - GOCare Reach

This article provides practical tips for creating effective, compliant campaigns in GOCare Reach. It includes pre-send rules, message requirements, opt-out guidance, and post-send best practices to help you maximize engagement while minimizing opt-outs.

Before launching a campaign, confirm that your message meets the following criteria:

• Primary purpose: Informational, non-time-sensitive use cases (e.g., product updates, service changes, terms & conditions).

• Audience eligibility:

  • Opted-in customers (no prior STOP or “don’t contact me” requests).

  • Disconnected customers within the last 90 days (“winback”) if not opted out.

  • Prospects who expressed service interest within the last 18 months if not opted out.

• Not recommended:

  • Collections or delinquency notices

  • Outages or urgent service alerts

  • Purchased or third-party contact lists

  • Mass marketing or repetitive promotions

⚠️ Warning: GOCare Reach messages are throttled at 1 every 3 seconds (20 per minute). Large lists may take hours to complete delivery depending on campaign size.

• Message requirements and recommendations

  • Start all SMS with “[Company Name] Alert” for clear identification.

  • Keep messages short, clear, and professional.

  • Avoid directing recipients to call; instead, encourage direct responses within the Reach message (SMS or email).

  • Repetitive promotions lead to opt-outs—limit to occasional, subscriber-relevant offers.

  When including promotions:

  • Target subscribers whose behavior or plan indicates a benefit (e.g., high bandwidth usage).

  • Use smaller segmented lists to test performance.

  • Track response rates with tags to improve future campaigns.

  Additional recommendations:

  • Email campaigns allow for text formatting and file attachments; SMS campaigns do not.

⚠️ Important: SMS messages must not include line breaks created with the return key.

• For marketing-specific campaigns, consider using a manually tracked opt-out keyword (e.g., “Reply NOMORE to stop promotional offers”).

  • This allows customers to opt out of promotional campaigns while still receiving important billing or outage alerts.

• Compare your send list against this manually tracked opt-out list to reduce complaints and maintain compliance.

⚠️ Warning: If a subscriber uses the word STOP, they will be opted-out at the carrier level.

• Review campaign frequency to avoid over-messaging.

• Always test internally with the Reach Test tool to confirm formatting, links, and opt-out keyword function before launch.

Email format (with returns/spaces):

Based on the number of devices connected in your home, we recommend you upgrade to higher speeds.

Reply with GOFAST and we will upgrade you to 2Gbps at no charge for 3 months. After that it’s only $10 more per month. Reply NOMORE to stop promotional offers.

SMS format (continuous text):

DEMOFiber Alert: Upgrade to 2Gbps free for 3 months, then just $10/mo more. Reply GOFAST to upgrade. Reply NOMORE to stop promos.

• Share campaign details with Marketing, CX, and frontline teams so they can anticipate subscriber responses.

• Monitor responses and opt-outs closely to measure effectiveness and adjust strategy.

Messages sent through GOCare Reach are not reviewed or approved by GOCare. Clients are solely responsible for ensuring all communications comply with federal, state, and carrier regulations (e.g., TCPA, CTIA). Misuse may result in service suspension, blocked messaging, and loss of access to GOCare Messenger alerts.