Create a Reach campaign – GOCare Reach

Edited

Quick Summary

This article walks through the process of building and scheduling a subscriber messaging campaign using GOCare Reach. It includes steps for configuring templates, uploading contact lists, setting tags, and deploying campaigns.


Accessing the Reach campaign tool

Before launching a campaign, ensure the GOCare Reach plugin is visible in your interface.

  1. Click the Manage icon in the right sidebar.

  1. Locate GOCare Reach in the list of plugins.

  2. Click the pin icon to add it to your sidebar, then close the manage panel.

πŸ’‘Tip: Only users with an assigned Reach seat will have the ability to pin Reach to their sidebar for quick access. If the Reach icon does not appear, the user should contact their GOCare administrator to confirm their access level.


Step 1: Set up your message template

  1. Click the Settings gear in the top right.

  1. Select Message Templates under your personal workspace.

  1. Click Create template.

  1. In the Message field, write your campaign message. Note: Email campaigns allow for text formatting and file attachments; SMS campaigns do not.

As a general guideline, text messages are recommended to be 160 characters or less.

  1. In the Name field, give your template a clear and descriptive name (e.g., Spring 2025 Campaign - SMS).

  1. Click Create to save your template.

πŸ’‘ Tip: Include specific keywords or identifiers in the template name so it’s easy to locate later when scheduling the campaign.


Step 2: Upload your contact list

  1. Click the Contacts tab in your personal workspace.

  1. Choose Private Contacts.

  1. Click the Import button.

  1. Choose your contact file (must be .CSV). The template can be downloaded directly from this pop-up. The uploaded document must follow this template layout.

  1. Click Import CSV.

  1. Once uploaded, click into the list to verify accuracy.

πŸ’‘ Tip: Ensure your contact file is properly formatted (e.g., phone numbers in E.164 format) before upload to reduce import errors.


Step 3: Tag your campaign

Tagging helps with campaign tracking and reporting.

  1. From the Settings gear, click Tags under your Workspace's sidebar.

  1. Click Create tag

  1. Enter a unique name (e.g. May2025_EmailPromo).

  1. (Recommended) Nest your new tag under an existing GOCare Reach parent tag for better organization.

  1. Click Create.


Step 4: Launch the campaign

  1. Click the Inbox icon to return to the main screen.

  1. Open the GOCare Reach plugin from the sidebar.

  1. Under Select a List, choose the contact list you uploaded.

  1. Under Select a Message Template, pick the one you just created.

  1. Choose the Message Type (SMS or Email).

  1. Click Preview to review the message. Note: This option is only available for SMS.

  1. Send yourself a test message using the Test Msg button.

  1. If the test is successful, click to Approve Message Content.

  1. Select your desired Date and Time (must use one of the provided 15-minute intervals).

  1. Click to Approve Campaign Schedule.

  1. Under Outbound Message Tags, apply your campaign-specific tag.

  1. Click Finish to finalize the campaign.

  1. To monitor or cancel upcoming campaigns, click View Existing. Note: Once a campaign is scheduled, it cannot be canceled.

⚠️ Warning: Campaigns cannot be edited or canceled after scheduling. Always test first.


Step 5: Set up response automation (optional)

To streamline how replies are handled and tagged:

Add an auto-response message

  1. Navigate to Settings β†’ Message Templates In your Workspace.

  1. Click Create Template.

  1. Name it clearly (e.g., Spring Campaign Auto-Reply).

  1. Write your auto-response message in the body. Note: Email campaigns allow for text formatting and file attachments; SMS campaigns do not.

  1. Click Create.

Create auto-response rule

  1. Go to Settings β†’ Rules & Macros in your Workspace.

  1. Click Create Rule.

  1. Within the pop-up menu, select Create from Scratch.

  1. Name the rule descriptively (e.g., Auto-Response for Spring Campaign).

  1. For the If condition:

  • Under Select Inboxes, choose GOCare Reach SMS (or your Email inbox).

  • Create a new condition: Conversation has specific tags.

  • Choose the campaign tag you applied earlier.

  1. For the Then condition:

  • Select Add tag.

  • Choose your desired response tag (follow Step 3: Tag your campaign if creating a new tag)

  1. In the Then section, create an additional action: Reply using message template.

  1. Select your new auto-response template.

  1. Click Create.

ℹ️ Info: Tagging and auto-responses are optional but highly recommended for campaigns expecting replies. They make it easier to track engagement and assign follow-ups if needed.

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