What is GOCare Reach?

GOCare Reach empowers broadband providers to engage subscribers with opt-in SMS and email campaigns. By focusing on proactive and informational messaging, Reach helps reduce call volume, strengthen subscriber relationships, and increase awareness of important updates. This article outlines key capabilities, appropriate use cases, technical design considerations, and compliance responsibilities.

GOCare Reach gives providers a simple and effective way to deliver subscriber-relevant informational messages without requiring custom code or complex systems. By communicating proactively, providers can reduce inbound support demand, improve customer satisfaction, and demonstrate value.

Benefits include:

• Subscriber-relevant outreach – Share updates that matter to the recipient, based on opt-in or expressed interest.

• Reduced call volume – Proactively inform customers to minimize unnecessary inbound calls.

• Flexible campaign management – Full control over content, timing, and audience.

• No development required – Easy-to-use interface without coding.

• Integrated visibility – Messages are logged in the subscriber journey for full context.

• SMS & Email Campaigns
  Build and send informational campaigns to subscriber or prospect groups who have opted in to receive updates.

• Manual Campaign Control
  Messages are composed, approved, and scheduled by users for full oversight.

• Message Pacing Support
  Messages are throttled at one every three seconds to preserve stability and reduce load on contact centers. This pacing is best for non-time-sensitive outreach.

• GOCare Connect Integration
  Campaigns sent through Reach appear in the Connect toolbar, giving agents visibility and historical context when interacting with subscribers.

Reach should be used for subscriber-initiated or opt-in informational communication, including:

• Updates to prospective subscribers in expansion areas.

• Planned maintenance notifications to help reduce inbound calls and confusion.

• Contextual service optimization opportunities, such as plan adjustments aligned with a subscriber’s bandwidth needs (limited to 2–3 times per year per subscriber).

• Message Throttling – Delivery occurs at one message every three seconds. This protects deliverability but makes Reach unsuitable for urgent or emergency alerts.

• Integration Requirement – Full visibility and subscriber context require integration with GOCare Connect. Campaign history is logged in the Connect toolbar and customer journey panel.

GOCare Reach is designed for responsible, subscriber-first engagement. Clients are accountable for ensuring compliance with all industry regulations, including CTIA and TCPA, and for respecting subscriber preferences.

• Messages must only be sent to opted-in contacts.

• Outreach should never use purchased or third-party lists.

• Frequency should remain limited, especially for promotional messages.

• Violations (e.g., sending to opted-out recipients) may affect deliverability or result in service suspension.

Accessible through the Connect toolbar. Provides tools to:

1. Write and preview messages

2. Add campaign tags for analytics

3. Approve and schedule delivery

• Lists are uploaded by users and remain private to each account.

• Subscriber lists are not shared across teammates or workspaces.

• Each campaign can be tagged for easier reporting.

• Tags help filter campaign history and measure outreach effectiveness over time.

GOCare Reach gives you the tools to communicate proactively and personally, without requiring custom code or complex systems. Whether you’re announcing new service areas, running targeted outreach, or managing customer awareness campaigns, Reach helps you deliver relevant messages that drive engagement without overwhelming your support team.

Ready to launch personalized campaigns that drive engagement without overwhelming your support team? Visit our website to schedule a demo.